Liv Cycling Announces 2020 Race Roster

A few weeks ago, we reported that Liv Cycling had partnered with bike legend, Rebecca Rusch, an announcement we were really excited about. Now Liv Cycling has released their full list of athletes for their 2020 cycling team. The team includes all 14 of last years athletes, plus three fresh faces: Savilia Blunk, Riley Miller … Read more

Rebecca Rusch To Partner with Liv & Giant USA

Rebecca Rusch is one of the most influential women in the bike industry today. After announcing that she was parting ways with Niner late last year, we’d been wondering where she would land.

This week, Liv and Giant USA announced a multi-year partnership with Rebecca. As part of this deal, she’ll be representing Liv and Giant at races, expeditions, and at popular events including Sea Otter Classic, and Roam Bike Fest.

rebecca rusch

The partnership also gives Giant Group USA bicycle category exclusivity for Rebecca’s events including Rebecca’s Private Idaho and the Rusch Academy.

Considering Rebecca’s pioneering spirit for women within the bike industry, we think this partnership has great possibility.

Per the announcement: “As part of Liv and Giant’s mission to make cycling more inclusive and accessible, this collaboration brings Rusch’s experience as a trailblazer to help create better bikes, gear and opportunities for women and girls in cycling.”

Giant USA also used the announcement as a time to re-affirm their dedication to inclusivity within the company. “We are fostering and searching for women’s talent, and our USA office has multiple roles open that we are enthusiastic to fill including a very powerful Liv Business Manager,” said John Thompson, General Manager of Giant Group USA . “We are committed to working with athletes, having women engineering bikes for women, and having talented women lead our efforts to get more women riding bikes in America.”

2019 Colorado Classic: Recap

Chloé Dygert Owen of Sho Air-Twenty20 dominated the inaugural women’s only Colorado Classic. Her 15-mile solo attack on stage one set the bar high, and she continued to answer the call throughout the week, winning every single stage. Chloé finished the Colorado Classic with the overall leaders jersey, as well as the climbing, sprinting, and … Read more