Did you watch the Tour de France Femmes Avec Zwift last summer? If so, you have Kate Veronneau to thank.
Kate is the Director of Women’s Strategy at Zwift (the popular indoor cycling platform you probably already use). She has done an amazing job not only of elevating the company, but also the sport of professional women’s cycling.
In this interview, we chat about parity in women’s cycling, the barriers to getting more sponsorship for women, and how Zwift has acted as an entry way for women getting into cycling. Even if you aren’t into professional cycling or biking indoors, you’ll love the female empowerment message in this episode.
Listen To The Interview
Or Watch On YouTube
Stuff We Discuss In This Episode
- The importance of social motivation and community for women cyclists, who often feel like a minority in outdoor cycling.
- What’s next for professional women’s cycling.
- Why sponsorship of women’s cycling has a positive return on investment.
- Why female athletes are great ambassadors for the sport.
- Kate’s experience as a professional cyclist.
- Why we need more women in leadership roles in the cycling industry.
Connect With Kate
👉 Instagram: @kateveronneau
👉 Strava: https://www.strava.com/athletes/295625
More Episodes You Might Enjoy
- Why We Need Bikes Designed For Women With Georgena Terry
- On Being A Woman In The Bike Industry With Sarah Johnson
- On Living Authentically With Jess Hana (aka Jess The Maker)
About The Host
Kristen Bonkoski is a USA cycling and NICA coach, bike educator, and founder of Femme Cyclist.
She’s also the host of the Femme Cyclist podcast and runs Rascal Rides, a website about biking with kids.
She’s been riding bikes for more than two decades and is passionate about empowering women on the bike.
IG: @femme_cyclist
Are You Listening To The Femme Cyclist Podcast?!?
A podcast for women who love bicycles! We we celebrate all forms of riding and all forms of women, so whether you’re a road cyclist, mountain biker, or bike commuter, you’ll find your community here. Each week we’ll week bring you interviews from inspiring women, and offer tips and tricks to help you thrive on the bike.